Forge Building Company Logo
FBC NEWS

Resilient and Diverse Investments in the Self Storage Industry

Resilient Diverse Investment Storage

The self-storage industry has proven to be fairly recession-proof during the pandemic and offers many diverse investment opportunities and strategies depending on the location, according to a report from Trepp.

The report, titled “Self-Storage: Analyzing a ‘Recession-Resistant’ Sector,” looks at commercial mortgage-backed securities (CMBS) data. According to Trepp’s CMBS database, more than 1,700 CMBS loans totaling almost $16 billion were backed by self-storage properties across the US. It is one of the smaller property types in the private-label CMBS universe of over half a trillion dollars of loans, accounting for only 3% of the total CMBS outstanding balance.

The Four Ds Driving Self-Storage

The reason an individual would rent a storage unit is being driven by what the report refers to as the four Ds of self-storage: divorce, dislocation, death, and downsizing. Of course, there has been an abundance of these throughout the pandemic.

In addition, there were a number of trends that directly impacted the demand in the self-storage sector.

  • Students left campuses at a moment’s notice without any visibility of when they were expected to be back.
  • The U.S. Unemployment Rate shot up from 3.8% in February of 2020 to 14.4% in April 2020. While the number is coming down, it has caused severe dislocation for a large portion of the labor force.
  • There has also been a temporary exodus of millennials from 24-hour cities while working remotely, resulting in an uptick in the demand for storage units.

Self-Storage Resilience

Another big factor contributing to this industry’s resilience are its net operating income margins which are among the highest of any real estate asset type at upwards of 60% to 70%, Trepp says, citing a Cushman & Wakefield report.

Those attributes have attracted a wide variety of players, including the five largest real estate investment trusts (REITs) that together own about 20% of the market:

  • Public Storage (NYSE: PSA)
  • Extra Space Storage (NYSE: EXR)
  • CubeSmart (NYSE: CUBE)
  • Life Storage (NYSE: LSI)
  • National Storage Affiliates (NYSE: NSA).

That leaves thousands of other owners and other investors that have driven construction spending up by 584% from January 2015 to January 2020, the Trepp report says, citing census data on self-storage facilities.

Rising Expenses and Competition – Adding Value

Storage Investments Truck RentalsAccording to this same report, rising expenses such as wages and advertising are impacting the Self-Storage industry.

There is a lot of competition, especially in a segment that doesn't typically have a lot of amenities to prompt someone to drive farther to get to and feels restricted on how much rent can be raised.

So how do self-storage operators aim to provide a value-add? The Trepp report suggests the following:

  • Adding truck rentals
  • Selling storage basics
  • Offering more climate-controlled units (which cost more to rent)

The report also suggests remote management – operating a facility without an on-site manager through digital interactions with customers. This operating model could make it more feasible to invest in a small size storage facility in a small market.

Is it a Buyer’s Market for Acquisitions (Versus Building Your Own)

Small towns and rural areas are typically not on the radar for big players. This creates a buyer’s market for potential acquisitions. So, this is a great time to look into that steal building construction investment idea.

Adding to the competition, the market continues to be of interest to big players looking for high-quality investments in the ‘recession-resistant’ commercial real estate space. So, for smaller players, the best options might be partnering with other investors in locally owned operations in small markets, or maybe even building your own, using the increasingly robust choice of self-service digital options.

Today it’s possible to build REAL wealth in the Self-Storage industry at a fraction of what it used to cost, meaning the unfair advantages are now available to individuals like you.

To find out more about how to invest in this growing industry, let Forge be your self-storage building contractor partner. See some of our completed projects.

forge nationwide building contractor

Sign up for our Newsletter!


By submitting this form, you are consenting to receive marketing emails from Forge Building Company. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

Contact us

Latest Podcast

Better Business Bureau Seal
Forge Newsletter Sign Up Graphic
chevron-down